The above message appears on a giant electronic billboard that was posted in Jackson, Mississippi, and it's taking aim at religious bigotry with a tongue-in-cheek response to the state's new horrific anti-queer legislation.

This week Mississippi Governor Phil Bryant signed a bill into law that may be the most intense anti-queer legislation to pass in America to date. According to Reuters, "the far-reaching law allows people with religious objections to deny wedding services to same-sex couples. It also clears the way for employers to cite religion in determining workplace policies on dress code, grooming and bathroom and locker access."

In response, the non-profit organization Planting Peace purchased space on a giant electronic billboard in the Southern state to remind so-called Christians about the "golden rule" in a hilarious way. (The Bible says Jesus cruised a barren fig tree, which had been interpreted as a reflection on the organized religion of his day.) The organization religions of our day have completely missed the point their founder was making. You have to wonder how such a large religion, founded on the love of God, has turned to hating gay people as a sign of their righteousness.