Perhaps a first for a global wide food chained happened in San Francisco when Burger King sold a "Proud Berger" in a rainbow colored wrapper containing the words: "We are all the same inside." Was the Proud Burger different from their regular Whopper? No. That's the point. We are all the same inside.
Whether or not this rainbow wrapper will be used in other stores is not known, but what is evident is that Burger King is out, proud, and promoting support for gay people of all types.
The Proud Burger was documented in a short "Be Your Way" film, which was released on Burger King's YouTube page. To see it, Click Here..